Last updated: April 2026
1. Introduction
This Privacy Policy explains how Worth The Cart (“we,” “our,” “us”) collects, uses, and protects your personal data when you visit or interact with this website.
We are committed to protecting your privacy and handling your data in accordance with the UK GDPR and the Data Protection Act 2018.
2. Data We Collect
We may collect and process the following types of personal data:
a) Information you provide directly
- Name
- Email address
- Any information you submit via forms (e.g. contact forms, email sign-ups)
b) Automatically collected data
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Referring URLs
This data is collected through cookies and analytics tools.
3. How We Use Your Data
We use your data to:
- operate and maintain the website
- improve user experience and site performance
- analyse traffic and user behaviour
- respond to enquiries or messages send emails (if you have opted in)
- track affiliate link performance
We will only process your data where we have a lawful basis to do so, including:
- your consent
- legitimate interests (e.g. improving the website)
- compliance with legal obligations
4. Cookies & Tracking Technologies
This website uses cookies and similar technologies to enhance your experience.
Cookies may be used to:
- remember your preferences
- analyse website traffic
- track interactions with affiliate links
You can control or disable cookies through your browser settings.
For more details, please see our Cookie Policy (if applicable).
5. Third-Party Services
We use third-party services that may collect, process, or store your data, including:
- analytics providers (e.g. Google Analytics or similar tools)
- email marketing platforms (e.g. MailerLite)
- affiliate networks and retailers (e.g. Amazon)
- content delivery and performance tools (e.g. Cloudflare)
These third parties have their own privacy policies and we do not control their data practices.
6. Affiliate Links
This website uses affiliate links, including participation in the Amazon Associates Program.
When you click on an affiliate link, a cookie may be placed on your device to track purchases for commission purposes.
7. Data Sharing
We do not sell, rent, or trade your personal data.
We may share data with:
- trusted service providers who assist in operating the website
- legal authorities where required by law
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.
9. Your Rights (UK GDPR)
Under the UK GDPR, you have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- restrict or object to processing
- request data portability
- withdraw consent at any time
To exercise your rights, please contact us via the website.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
10. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss.
However, no method of transmission over the internet is completely secure.
11. Third-Party Links
This website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
13. Contact
If you have any questions about this Privacy Policy or your data, please contact us through email at: hello@worththecart(dot)com
Your support
By using our site, you are supporting Worth The Cart. We genuinely appreciate it.
Thank you,